The Activision Blizzard case could lose sponsors in the Overwatch League - News, Tips - Esport League

While leaders are starting to resign from the group, the opposing business Blizzard and the state of California could lose sponsors in the Overwatch League. Indeed, since the past week, the T-Mobile logo has disappeared from the jerseys and displays of the OWL streams. In addition, officials from Coca-Cola and State-Farm have invoked (source in English) the desire to take a step back on with the Blizzard Esport League.

Loss of sponsors for the Overwatch League?

The case within the Activision Blizzard group led a period of trouble around the various contents of the company. Thus, several sponsors of the OWL mentioned doubts as to the continuation of their partnership with the Esport League. Note in particular Coca-Cola and State-Farm who confirmed that they were in a process of reflection for the moment, suggesting that their partnership could be canceled.

More direct, T-Mobile seems to have broken its contract with the OWL since the brand has seen its logo withdrawn from the official list of the League's partners. In addition, his logo was also hidden on the New York Subliners jerseys last week, proof that an official request has certainly been made from the mobile operator.

With regard to Coca-Cola, it should be noted that the CEO of Activision Blizzard is also a member of the management board of the company, the situation could therefore be quite complicated between the two entities ...

So we see that this mismanagement within the group now has quite serious consequences outside the game and the image of the company. If the Overwatch League is not the expected success by Activision Blizzard, this withdrawal of some sponsors is not related to the content of the League but directly related to the current accusations.

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